Sagewind Development Closes Deal to Develop a New fireside MARKET in Brown Deer
The store will provide a modern, tech-forward experience for the community with hearty and healthy meals
Milwaukee, May 2025 – Sagewind Development, a subsidiary of Potawatomi Ventures, announced today it closed on the purchase of a two-acre site in Brown Deer to develop a new fireside MARKET. The 9,700-square-foot modern market with fuel, everyday essentials and fresh meals will be located at 4750 W. Brown Deer Road, on the former Rite-Hite Holding Corporation site.
The fireside MARKET concept is unique to the Midwest and is at the cutting edge of design, product and service trends. The MARKETs focus on fresh, made-to-order food with the convenience of drive-through. Outstanding restrooms will serve the needs of all guests, and a hearth and home experience will offer a community feel to enjoy purchased meals. Locations also use an environmental strategy to innovate, such as offering canopy-covered EV chargers, green space, recycling and local sourcing.
The Brown Deer location marks an important expansion for fireside MARKET, which is also building a site in Slinger, Wisconsin with plans to open this summer. Both locations will bring full and part-time job opportunities to the area. The Village of Brown Deer has supported the development with approvals for the site plan and architecture already in place. The plan includes adding a traffic signal to improve safety and access. The site is also a recipient of an MMSD grant to add stormwater capacity and sustainability practices to the area, reducing impact on the aged systems within MMSD’s service area.
“We’re grateful for the Village of Brown Deer’s support and partnership throughout this process,” said Rob Gamperl, Vice President of Sagewind. “We’re working closely with the Village to ensure the market reflects Brown Deer’s unique character, and we’re excited about what this community-first collaboration will bring to the area.”
“The Village of Brown Deer is proud to work with Sagewind and fireside MARKET to offer this new concept to the community,” said Wanda Montgomery, village president of Brown Deer. “The modern market offering high-quality, fresh food along with convenience amenities is going to be exciting for Brown Deer residents and those passing through.”
Slinger is the first fireside MARKET in southeastern Wisconsin. Two locations are already in operation in Crandon and Carter, in Forest County, Wisconsin. Additional communities across the Milwaukee metropolitan region are being considered for future fireside MARKET locations.
The Brown Deer fireside MARKET is developed by Sagewind Development, and construction will be managed by Greenfire Management Services. Along with fireside MARKET, all three organizations are subsidiary companies of Potawatomi Ventures, which is owned and operated by the Forest County Potawatomi Community. A groundbreaking for the Brown Deer location of fireside MARKET will be announced at a later date.
To learn more about fireside MARKETs, visit firesidemarket.com.
ABOUT fireside MARKET:
fireside MARKET was created as a food forward, modern market prioritizing meeting the needs of the community. A subsidiary of Potawatomi Ventures, fireside MARKETs are currently located in Crandon and Carter, in Forest County, Wisconsin. The company is currently identifying additional locations throughout Southeastern Wisconsin. To learn more about how fireside MARKET delivers convenience without compromise, visit firesidemarket.com.
ABOUT SAGEWIND DEVELOPMENT:
Sagewind Development, a subsidiary of Potawatomi Ventures, was founded in 2022 to maximize wealth potential through the development of real estate throughout Wisconsin. Located in downtown Milwaukee, Sagewind Development sponsors, develops, owns and manages profitable real estate projects with a focus on multifamily, mixed-use and industrial assets. For more information, visit sagewind.com.
ABOUT POTAWATOMI VENTURES: Potawatomi Ventures is owned and operated by the Forest County Potawatomi Community of Wisconsin. The Company seeks to generate wealth and improve the quality of life for the Tribe by making strategic investments, acquisitions and prudent asset management decisions. Resources generated by Potawatomi Ventures and its holdings help diversify the tribal economy supporting Forest County Potawatomi’s tribal government and help improve the lives of tribal members. Potawatomi Ventures subsidiary companies include Greenfire Management Services, Data Holdings, Sagewind Development, Wgema Leasing, fireside MARKET, and several Federal contracting operations. For more information, visit potawatomiventures.com.
Media Contact: Wendy Artman, Artman Communications
(920) 819-8968, wsartman@gmail.com
